This cookie tests if the browser is set to allow cookies. The tool helps site owners measure the performance of different versions of web pages. This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify.

Prevents cross-site request forgery (CSRF) However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language. There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. The tool has helped to highlight how the shipping portion of Amazon’s processes impacts its advertising and together, the teams were able to realistically manage expectations during COVID and create strategies to minimize lost sales. In the week following implementation of the tracking, conversion rates rose sharply again.īut the benefits went beyond just sales. As shipping windows normalized, the scraping took place 1-2 times a week.Īfter the solution was enabled, the team was able to better control conversion rate by only spending money on sending traffic to pages where shoppers could receive products within a seven-day delivery window.

Working with ecommerce intelligence partner, DataWeave, the Skai team developed a solution that would scrape Amazon 3 times a week to provide more insights into shipping information. They needed to find a way of shifting advertising spend to maintain conversion rates on available items.

ChallengeĪs COVID sent the world into lockdown in March 2020, and Amazon delayed shipping on non-essential items, the Skai team in partnership with Spin Master experienced a dip in its Amazon Advertising conversion rates compared to the previous week. Spin Master has been working with the Skai Expert Services team to manage its Amazon Advertising campaigns on Skai Ecommerce since February 2020. Its brands include GUND, Etch A Sketch, PAW Patrol and more. Spin Master is a leading global children’s entertainment company with innovative toy lines, entertainment properties and digital games and toys.

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